Pirelli launches a new logo for sustainable tyres

To make it easier for consumers to find more sustainable tires. Pirelli has created a custom logo for its tires that contains at least 50% bio-based and recycled materials. The new logo has two circular arrows that will be adopted on new products.

The latest tag was first used on P Zero E. The tyres contain over 55% bio-based and recycled materials and are certified by Bureau Veritas. Pirelli said that all future products with the new logo will continue to adopt third-party verification standards for ecologically compatible materials.

The main challenge in developing the new P Zero E was to combine the need for sustainability with the high performance required for ultra-high pressure tires. Pirelli said this goal was achieved thanks to new materials. These include lignin from pulp and paper industry waste, rice husk ash silica from waste rice farming, and recycled carbon black. Biocyclic polymers derived from used cooking oil and tire pyrolysis oil are also used, as are bioresins, rayon and, of course, natural rubber.

Giovanni Tronchetti Provera, Head of Sustainability and Future Mobility at Pirelli, said: "For several years now, Pirelli has been reducing its environmental impact and this policy is confirmed by all the major sustainability indices, which recognise our commitment and transparency in terms of results and spirit. For this reason, we use 'at least' rather than 'at most' to represent the percentage of sustainable materials. We will now continue on this path with the recognition and appreciation of our automaker partners."

Pirelli's approach to reducing its environmental impact includes increasing the use of sustainable materials. Its target, originally set for 2025, has been met, thanks to P Zero E. The next step, a target set for selected product lines by 2030, envisages the use of at least 60 percent bio-derived materials and 12 percent recycled materials, with less than 30 percent fossil-derived components.

With an increasing proportion of sustainable materials, these innovations open a path on a quantitative level, but also on a quality level by certifying supply chains to meet internationally recognized standards.